This paper marketing concept of coca cola will highlight the definition of marketing concepts and the various marketing methodologies utilized by coca cola to acquire studentshare our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Pricing is one of the most important elements of the coca cola marketing mix, which generates a turnover for them. The company has a large product portfolio of sparkling and still beverages. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. The cocacola company uses a number of marketing mix strategies for its most valuable brand, cocacola. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Examining the mix for a successful company like cocacola can help a business leader understand the dynamics and synergy involved between the four core elements. Scribd is the worlds largest social reading and publishing site. The product was launched in the consumer market in the year 2005 and has been targeting male consumers as its customers. Discussion and analysis of the marketing strategy of coke. Cocacola recently said it aimed to double its spend on marketing diet coke and cocacola zero to raise the proportion of these sold in the uk to 50 percent in 2020. Coca cola presentation presented by mohit mahajan 2.
The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Cocacola marketing mix the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products, and many different ways of advertising all those products. The conclusion of this paper emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio into the. Coca cola offers two different sweet and flavored cola in our country. Discussion and analysis of the marketing strategy of coke zero in. The cocacola marketing mix 3 the cocacola marketing mix the marketing mix is known as the 4 ps or the product, price, place and promotion of marketing. Cocacolas headquarters are in atlanta, georgia, in america. Microsoft marketing mix 4ps strategy posted in products, total reads. The brand is present across more than 200 nations and is sold in packets of various sizes.
Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Aim of article is to analyze marketing mix theoretical aspects. Coca cola is one of the most leading company in soft drink beverage industry. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The secret behind cocacola marketing strategy duration. The internet, globalization and digitization contribute to the markets. This report provides information about cocacolas marketing strategy and analyzes its communication. The international empire of coca cola spans more than 200 countries. One of the aspects in the marketing mix is pricing.
It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands. The 4ps of marketing marketing mix of coca cola duration. The fact is, the 4ps of marketing are really important because they, together, form the marketing strategy of your company. It is best known for its flagship product, cocacola, and is.
Download that books into available format 2019 update. An empirical study rezky purna satit faculty of management and human resource development, universiti teknologi malaysia, malaysia huam hon tat faculty of business, management and social sciences, quest international university perak, malaysia. Product, price, place and promotion product this company has the widest range. How to be productive at home from a remote work veteran. Another crucial part of the marketing mix is place and distribution of an organizations product. Us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Mam, here is the assignment of the study you requested on marketing mix 4 ps analysis of cocacola. Cocacola company is one of the fastest growing multinational enterprises in nigeria. However, to examine the ways in which the cocacola company has used marketing. The marketing mix is the combination of factors that directly affect the buying behavior of the customers. At the same time, it makes up for an extremely large part of a successful marketing plan. Here is the marketing mix of coke zero which is a cocacola variant from parent company cocacola.
The cocacola company is an american multinational corporation. This is a detailed analysis of the marketing mix of cocacola. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. The cocacola company directed by marketing mix that is clear performance differ from competitor so the company is single leader in beverage market. The cocacola marketing mix the cocacola marketing mix 1 2 the cocacola marketing mix abstract the marketing mix is known as the 4 ps or the product, price, place and promotion of marketing. Coca cola is the largest brand of nonalcoholic beverages. The cocacola brand is globally valued and recognized. The relationship between marketing mix and customer. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. No doubt it has gone through the ups and downs of business to reach that position. Cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Marketing mix of coca cola free download as word doc.
No one would dispute that cocacola has a very successful marketing strategy. It contributes to the highest sales of soft drinks globally. In coca cola marketing mix, promotions and place plays a major role in building the brand. Your brand isnt what management, the company, brand management or you say it is. The product is controlled by the cocacola company, a. Cocacola is one of the longest surviving brands and among the most successful companies ever.
Because of this, cocacola has come up with long term objectives. Coca cola marketing mix free download as powerpoint presentation. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. Marketing mix of coca cola coca cola marketing mix december 15, 2017 by hitesh bhasin tagged with. The 4 ps of coca cola include the product, the price, the place and the promotions. Marketing mix articles coca cola is the brand with the highest brand equity.
The marketing mix of coca cola life term paper business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. They may adapt their marketing mix elements, including. A marketing mix and the 4ps of marketing are used synonymously, but i feel it is two separate things. We are very happy to submit this report on time to you. It is a marketing strategy that companys use to estimate the value and determine the methods of advertising and distributing its products. Choosing the right price and the right pricing strategy. And this is one of the reasons the nine ps of marketing were created. Cocacola and pepsi marketing mix lot of research that goes into it. But because of this coca cola is the brand with the highest brand equity.
Coca cola internet marketing strategies vs pepsi duration. People or targeting was slightly forgotten in the marketing mix, and is a major, significant part of the nine ps of marketing. Coca cola marketing mix 4ps strategy mba skoolstudy. Marketing mix of coca cola 4ps of marketing mix of coca cola. Download fulltext pdf download fulltext pdf download fulltext pdf. Marketing mix of coca cola free download as powerpoint presentation. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. Marketing mix of coca cola 4ps product, place, price, and promotion. Recognized as the worlds most valuable brand, coca cola is often associated with happiness. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Marketing mix of coke zero coke zero marketing mix. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world.
Coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. Marketing concept of coca cola essay example topics and. A marketing mix is more of the strategy itself whereas the 4ps are more the foundation or the groundwork for the original mix. Marketing mix of coca cola bangladesh ltd slideshare. This part of the 7 ps are the one creating revenue and which is also why it is important that an organisation chooses the correct price. The relationship between marketing mix and customer decisionmaking over travel agents. This type of product mix allows the cocacola company to achieve its mission statement in which it states that it wants to refresh the world cocacola company, 2006. Pdf strategic marketing plan for cocacola 2016 researchgate. Cocacola was made for the cure of headache and other illnesses 4. Coca cola marketing mix coca cola the coca cola company. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy.
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